You launched.
A few people signed up.
Then it went quiet.
And Then… Crickets is a 9-chapter guide that shows you exactly why and what to build next using the same method a product consultant runs with founders who share their screen with her.
Instant PDF download.
Which Silence Is Yours?
THE EMPTY LAUNCH
You shipped it. You posted about it. Then you sat there refreshing the dashboard and the number didn't move. Nobody signed up, and you can't tell whether it's the product, the way you talked about it, or the fact that almost nobody knew it existed.
.
THE EMPTY SECOND WEEK
People signed up. Some of them said nice things. Then week two arrived and the logins stopped, and the ones who sounded most enthusiastic went quietest of all.
THE SEASONAL SHAPE
Everything happens in bursts. A rush around a launch or an event or a deadline, then weeks of nothing. You can't tell if you've built something people use occasionally, or something they've quietly stopped using.
Each one routes through the book differently, and each one has a chapter that tells you exactly what to do next. Chapter 1 alone will tell you which is yours in twenty minutes.
What you'll walk away with
A dated verdict. Reshape, redirect, or reframe, with the reasoning behind it written down.
A rewritten problem statement in your actual customers' words.
A feature audit that shows what's a cast, a crutch, and a vitamin.
A tested landing page and a cheap experiment before you write a line of code.
A path to your first 40 to 50 customers, found by hand.
Why This Book,
Why Now
Anna launched to 250 email signups. Twelve tried the product. Two came back. Using the method in this book, she discovered they weren't the right users for the problem she was trying to solve. She rewrote the problem, did five customer interviews, and the next version landed with 41 paying users."
Written by Faina Shpund,
Who has spent 20 years building products and sitting with founders in exactly this moment: the quiet dashboard, the confusing feedback, the decision that will not make itself.
You launched.
A few people signed up.
Then it went quiet.
And Then… Crickets is a 9-chapter guide that shows you exactly why and what to build next using the same method a product consultant runs with founders who share their screen with her.
Instant PDF download.
Which Silence Is Yours?
THE EMPTY LAUNCH
You shipped it. You posted about it. Then you sat there refreshing the dashboard and the number didn't move. Nobody signed up, and you can't tell whether it's the product, the way you talked about it, or the fact that almost nobody knew it existed..
.
THE EMPTY SECOND WEEK
People signed up. Some of them said nice things. Then week two arrived and the logins stopped, and the ones who sounded most enthusiastic went quietest of all.
THE SEASONAL SHAPE
Everything happens in bursts. A rush around a launch or an event or a deadline, then weeks of nothing. You can't tell if you've built something people use occasionally, or something they've quietly stoppped using.
Each one routes through the book differently, and each one has a chapter that tells you exactly what to do next. Chapter 1 alone will tell you which is yours in twenty minutes.
What you'll walk away with
A dated verdict. Reshape, redirect, or reframe, with the reasoning behind it written down.
A rewritten problem statement in your actual customers' words.
A feature audit that shows what's a cast, a crutch, and a vitamin.
A tested landing page and a cheap experiment before you write a line of code.
A path to your first 40 to 50 customers, found by hand.
Why This Book,
Why Now
Anna launched to 250 email signups. Twelve tried the product. Two came back. Using the method in this book, she discovered they weren't the right users for the problem she was trying to solve. She rewrote the problem, did five customer interviews, and the next version landed with 41 paying users."
Written by Faina Shpund,
Who has spent 20 years building products and sitting with founders in exactly this moment: the quiet dashboard, the confusing feedback, the decision that will not make itself.
QUESTIONS?
Let's Clear a Few Up.
Is this just startup advice I already know?
No, it's a specific step-by-step method with worksheets, that takes you to do a decision you can act on. Every chapter ends with system to get a decision.
I already validated before I build. Is this still for me?
Yes. If the silence already happened, this book starts after launch
which most validation guides don't cover.
How long will this take me?
About 20 minutes for chapter 1, 5 to 10 customer conversation over two weeks, and a decision inside a month.
What if I don't have a build yet. I'm just deciding what to make?
Start with The One. It helps you choose the right thing to build.
This book is for after you've launched and hit silence.
NOT READY TO BUY YET?
Watch the free video first. It walks through how the method works, and where to go next if you want more help getting past this.
Stop refreshing the dashboard.
The silence has an answer.
Instant PDF download.