FOR FOUNDERS TRYING TO FIGURE OUT WHAT TO BUILD
How to tell if you are building the right thing
A short framework on how to tell the difference between an idea people compliment and a problem they're already trying to solve, so you can stop guessing what to build next.
Enter your email and the workshop will open right here on the page.
In 8 minutes, you'll get a clearer way to test whether a problem is real, what signal actually matters, and whether you're the right person to solve it. And it's FREE.
INSIDE THE FRAMEWORK
We'll look at what actually matters
before you build another thing.
Compliments
aren't proof
Why "I'd use that" is one of the weakest signals you can build on.
Look for the
workaround
The duct-taped process, manual mass, or half-working toll is often the strongest sign the problem actually hurts.
Find the
broken leg
The duct-taped process, manual mass, or half-working toll is often the strongest sign the problem actually hurts.
TRUSTED BY FOUNDERS BUILDING REAL PRODUCTS
WHO THIS IS FOR
Built for founders who want to get it right from the start.
Early-stage Founders
You have ideas, conversations, and feedback, but you're not sure what worth building.
Indie Builders
You want to stop chasing features and start validating what matters.
Solvers at Heart
You care about solving real problems, not just shipping for the sake of shipping.
Solo or Small Teams
You need a clear, repeatable way to make confident build vs. not-build decisions.
Want more Founder thinking like this?
Get honest notes on what to build, how to test what's true,
and how to make better decisions when you're too close
